Before dwelling into the topic, I would like to ask you a simple question, Why you need marketing? Well many of you may answer we need marketing to promote our product/service, to build awareness, for generating leads, subscribers etc. are some of the common answers we hear from many of you. But in this article we are exploring an integrated marketing approach for a service/product so that the brand message we are trying to communicate to may it be a B2B or B2C communication to its customers.
As per the standard definition, Digital Marketing means the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Advertising by definition is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
Before diving into the topic directly, I would like to discuss about the user persona i.e demography and psychograph of current Gen Y-proudly called the age of millenials,which means people born after 1982.You may agree with me that smart phone has become our best friend and sometimes to an extent ignoring people around us, The millennials use internet to gather information and make use of it to make an enquiry, perform a transaction etc and are very proactive to report/critise which effects brand image of a person or a business.
Creativity is a thought, its new, useful and surprising. You can be a creative person who is structured and disciplined in the way you use your brain to generate an idea.
Branding means ‘a promise it makes to its customers be it be on quality of the product or service efficiency etc. It should serve its purpose to its intended audience.
Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form it takes can be physical or virtual and can include images, words, or graphics.
The target users of Wildspear are young professionals and students who have a flair and like for travelling and exploring to new places. These users have a strong preference for adventure, making travel buddies along, seeking real-time thrill and finding peace from breathtaking views nature has to offer..
Zippy car Services is an automobile repair and car cleaning services company, specialized in car cleaning methods by using automated machines which reduces manual intervention. They also cater to A2Z car related services.